How to win in 2022 with a data-driven SEO strategy
Hey there,
Last year brought some major SEO changes as Google continued to make search a better experience for users. This year, we expect Google to double-down on it’s Content Quality and Page Experience updates that happened in 2021.
As your team plans out this year’s SEO strategy, keep in mind last year’s biggest search updates so you can leverage them to win big in 2022.
Core Web Vitals (June and July 2021): Page speed and load times are official rankings factors.
How to Win in 2022: Make sure your pages are fast-loading and high-performing. UseGSC Insights and our Site Auditor to run a Core Web Vitals audit across your entire website and see where your pages need improvement.
Content Quality Update (November 2021): Google updates ranking factors to improve quality of search results.
How to Win in 2022: While we know that Google loves quality content, they don’t love content that isn’t ranking for any keywords. Check out our new Page Pruning tool in our Site Auditor to find low quality content and either remove it, or revamp it. Also, continue to invest in well-optimized landing pages and blog posts for your site, increasing your site’s depth and relevance for related keywords. If you need help with your content strategy, consider investing in on-page seo services.
Page Title Update (August 2021): Google starts rewriting title tags in the SERPs.
How to Win in 2022: Google is more likely to rewrite unoptimized page titles. Also let’s not forget that RankBrain uses CTR signals to help Google determine what should be ranking on page 1. Make sure your metadata is in good shape with the help of our technical seo experts.
Local Search (December 2021): Google refines ranking factors for local search.
How to Win in 2022: Google ranks local results based on prominence, location, and relevance. Update your Google Business Profile listing, invest in local citations, and link acquisition.
Passage Ranking (February 2021): Google starts ranking passages of web pages.
How to Win in 2022: Add more content to your landing pages with the SEO Content Assistant. In-depth, long-form content means more opportunities to rank for high-value keywords in your industry. Also, answer Google’s “People Also Ask” questions in your landing page content to show up for Google’s “Quick Answers” above search results.
LinkGraph is here and ready to work alongside your team as you strategize this year. Let us know your goals, and we’ll design a SEO strategy that helps you reach them.